Social media presence is the visibility of a brand or business on social media communities. The stronger the presence, the more trust that a brand or business can build among its audiences. A digital marketing speaker Hong Kong highlights that social media presence is the key to boosting brand awareness. A social media agency Hong Kong notes that it can encourage engagement. While a video marketing agency Hong Kong says that social media presence supports a brand or business to come back on top again and again.
Aim for a High-Quality Score
Quality Score (QS) is a Google ads metric. It shows historical data if a Google merchant’s ads are getting more or less attention than the competitors. With a rank of 1 to 10, the higher the QS, the better a social media page is. Brands and businesses can boost quality scores by increasing engagement rates to improve their social media presence. They could do it by posing informational blogs, interactive videos, and stunning images.
Combine Paid Searches and Social Ads
Paid search is a form of digital marketing where a merchant pays a search engine to show their ads on search results. It may either be through pay-per-click (PPC) or pay-per-impressions (PPI). Social media ads are affordable campaigns run via social media platforms. Combining paid and social ads can greatly improve the social media presence of brands and businesses. It does not only help them rank on search engine results. It also makes them visible to social media users.
Another simple way to improve your social media presence is cross-platform promotions. Repurpose any content on different social media networks like Facebook, Instagram, LinkedIn, Pinterest, Twitter, etc. All a brand or business needs to do is get creative in putting links and resizing visuals to fit every platform’s recommended setting.
Custom Audience Targeting
One great way among social media platforms to improve your online presence is the ability to segment your target audiences. Start with their age, gender, and location. You can dig further through their online interests and shopping behaviors. Custom audience targeting can give brands and businesses huge wins.
Generate Organic Engagement Through Paid Ads
Unicorn content is what everyone is talking about on a web page or site. They are the best-performing pieces of blog posts, images, videos, webinars, etc. To generate organic impressions, brands and businesses can use them on paid campaigns.
Optimize User Engagement Through SEO
The best way to improve your social media presence is to create high-quality content about topics that your followers and target audiences are interested in. By using the right keywords, they can reduce bounce rate and increase the time spent by visitors to your site.
Social Media Remarketing
Social media remarketing means targeting ads and campaigns to look-alike target audiences. It means serving the same type of content to similar audiences. Besides cutting the advertisement costs, they can boost the audience engagement 3x and conversions 2x.